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Apple Could Rename ‘Apple ID’ to ‘Apple Account’ in 2024 Rebrand

According to sources familiar with Apple’s work, the company may rebrand the long-standing “Apple ID” to “Apple Account.” This change is expected to occur around the time of the release of iOS 18 and macOS 15. The “Apple Account” will essentially serve the same purpose as the “Apple ID,” allowing users to access services such as iCloud, the App Store, and Apple’s online store. The new branding is expected to extend to system applications and the Apple website.

While instances of “Apple Account” have been seen on Apple’s website, it’s worth noting that Apple often tests multiple marketing names before finalizing a decision. Therefore, it’s not certain if “Apple Account” will become the official term for what was previously known as the “Apple ID.”

As for why Apple is considering this change, it remains unclear. Apple regularly updates its services and products, and this rebranding could be part of a broader marketing strategy or align with upcoming product launches. However, the specifics behind this potential rebrand have not been disclosed.


In summary, Apple may rebrand the “Apple ID” to “Apple Account” as early as 2024, alongside the release of iOS 18 and macOS 15. The change will likely extend to system applications and the Apple website. The reasons for this rebrand are unclear, but it may be part of Apple’s ongoing efforts to enhance its services and align its branding.


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