Since its launch in 2015, Apple Music has offered a three-month free trial to new subscribers, but that period has now been reduced.
Apple Music is offering a one-month free trial to new subscribers in the United States, Canada, Australia, the United Kingdom, Japan, and other countries starting this week.
After the one-month trial period, Apple Music pricing remains unchanged, with an individual plan available for $9.99 per month in the United States.
For a limited time, Apple Music is offering a six-month free trial to customers who purchase eligible AirPods, Beats, or HomePod models.
In comparison, rival streaming music service Spotify usually offers a one-month free trial for its Premium tier, but it is currently offering a two-month trial in the United States and select other countries as a limited-time promotion. Spotify is also giving new customers who sign up with PayPal a three-month free trial.