Google has officially launched its Gemini Live AI assistant for free to all Android users, moving away from its initial exclusivity for subscribers of the Gemini Advanced plan priced at $20 per month. Currently, the assistant is available only in English.
Accessing Gemini Live
Users with recent Google devices, such as the Pixel 9 or Pixel 9 Pro, can easily access Gemini Live by opening the Gemini app and selecting the Live icon located at the bottom right of the screen. The assistant offers a selection of ten voices, inspired by stars and constellations, allowing users to choose their preferred option.
Features of Gemini Live
Gemini Live is designed to function similarly to existing assistants like Google Assistant and Alexa, with an emphasis on casual, conversational interactions. The AI can engage in brainstorming, speculation, and multitasking, handling multiple requests while maintaining a dialogue. The voice options are notably more emotionally expressive, enhancing the overall user experience.
Competing in the AI Assistant Market
The rollout of Gemini Live coincides with increasing competition from other AI voice assistants, including ChatGPT’s Advanced Voice Mode and Microsoft’s updated Copilot AI. By making Gemini Live free, Google aims to differentiate itself in a crowded market, leveraging its integration with Android and its ecosystem of devices.
However, Google faces challenges from Apple, which is set to enhance Siri as part of its upcoming Apple Intelligence features. Despite these challenges, Gemini Live is expected to provide a substantial upgrade for users dissatisfied with current voice assistant limitations.
Conclusion
Google’s goal with Gemini Live is to position it as more than just an extension of Google Assistant. By improving its functionality and relevance on mobile devices, Google aims to strengthen Gemini’s role in users’ daily lives and gain a competitive edge in the ongoing AI assistant landscape. How Gemini Live performs against its rivals remains to be seen.
