The upcoming iPhone 17 lineup may come with a noticeable price bump, according to recent leaks. Multiple sources, including industry analysts and well-known leakers, suggest that Apple could raise prices by around $50 across most models due to factors like tariffs and the weak U.S. dollar. However, the company has reportedly managed to reduce some of the financial impact by negotiating lower costs for key components.
If the rumors hold true, the standard iPhone 17 could start at $849 (up from $799), while the iPhone 17 Pro may begin at $1,049, and the iPhone 17 Pro Max could see a starting price of $1,249. The rumored iPhone 17 Air, a new addition to the lineup, is expected to be priced similarly to the current iPhone 16 Plus at $899, though it may also see a $50 increase. These adjustments would apply globally, with equivalent hikes in other regions like the UK and Australia.
Which model and color will you choose this year? pic.twitter.com/AtDFutgSX0
— Majin Bu (@MajinBuOfficial) August 3, 2025
A Silver Lining: Vibrant New Color Choices
While a price increase is never welcome, Apple may balance it out with an expanded selection of eye-catching colors. Leaked images suggest the base iPhone 17 will be available in black, white, pink, blue, and green, offering a fresh and playful aesthetic. The iPhone 17 Air, positioned as a more affordable large-screen option, could come in black, white, blue, and a soft pastel yellow—a unique addition that may appeal to those looking for something different.
For the premium models, the iPhone 17 Pro and Pro Max are rumored to feature more sophisticated tones, including black, white, blue, gray, and a rich brown (though some leaks describe this shade as more of a burnt orange). The inclusion of gray and brown would mark a departure from Apple’s recent Pro color schemes, potentially giving buyers more refined options.
Launch Just Around the Corner
Apple typically unveils its new iPhones in early September, meaning official confirmation on pricing, colors, and features is likely just a month away. While the potential price hike might disappoint budget-conscious consumers, the expanded color palette could make the iPhone 17 series one of the most visually diverse lineups in years.
For now, fans will have to wait and see whether these leaks hold true—but one thing is certain: Apple is gearing up for another major iPhone release, blending both challenges (higher costs) and exciting new choices (more colors) for consumers.
