Spotify has rolled out a brand-new feature: direct in-app messaging. This addition allows users to share songs, albums, podcasts, and playlists directly with friends without leaving the app. The move comes as Spotify continues to expand its social features, giving listeners more ways to connect over music and audio content.
What the Feature Does
The new messaging option is built right into the Spotify interface. Instead of copying links or heading to a separate chat app, users can now send tracks, podcasts, or playlists directly to their friends within Spotify. The feature aims to keep the listening and sharing experience seamless, reducing the need for external apps and creating a more social environment inside Spotify itself.
Why It Matters
Sharing music has always been at the core of Spotify’s identity, but until now, it’s relied heavily on integrations with other platforms like WhatsApp, Messenger, and Instagram. With in-app messaging, Spotify takes one step closer to being not just a music streaming service but also a place where conversations around music naturally happen. This could help the platform build tighter communities and keep users engaged for longer.
The Catch
While the direct messaging feature is a welcome addition, many users are still left asking the same question: where is HiFi? Spotify first announced its HiFi lossless streaming tier back in 2021, but it has yet to make its long-awaited debut. Instead, Spotify continues to release social and discovery-driven features, leaving audiophiles frustrated. For those who have been eagerly waiting for higher-quality audio, this update may feel like another diversion rather than a true upgrade.
Final Thoughts
Spotify’s new messaging feature is a smart move to keep users engaged within the app and encourage more spontaneous sharing. It’s a step toward making Spotify not just a place to listen but also a space to connect. Still, until HiFi officially launches, this update might feel like Spotify is focusing more on social bells and whistles than delivering on its promises to audio purists.
