Xbox CEO Says New Games Are Still Needed Alongside Established Franchises
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Xbox CEO Asha Sharma has reportedly told employees that the company must build enduring new intellectual property while continuing to support its established franchises. Windows Central reported the comments on October 12, saying they came from an internal town hall transcript shared by multiple sources.
PC Gamer separately reported on the same town hall, characterizing Sharma's message as a warning that Xbox cannot rely only on existing series. The remarks come after a period of restructuring across the gaming division.
The reported comments did not announce specific new games. They point to the challenge facing Xbox: maintaining major series while also making room for new ideas and original worlds.



