Apple Shifts to OLED Displays for iPad
Apple’s upcoming iPad lineup overhaul is poised to introduce OLED displays, representing a major departure from the mini-LED screens they had adopted previously. The decision to shift to OLED, despite the advantages of mini-LED such as superior brightness levels, hinges on OLED’s superiority in providing deeper blacks and better image quality.
Analyst Ross Young has discussed the use of “tandem stack” OLED display technology, which promises enhancements like increased brightness, improved display longevity, and a 30% reduction in power consumption compared to conventional OLED panels. Despite these merits, concerns about screen burn-in remain, but Apple seems to be taking steps to address these issues through software adjustments.
The anticipated release for the first OLED iPads is within the first half of 2024. The 11-inch and 12.9-inch iPad Pro models are expected to be the first to sport OLED displays, with the technology likely making its way into other iPad models, such as the iPad Air and iPad mini, over time.
Pricing details for the new OLED iPad models have caused some speculation. Initial rumors pointed to a hefty starting price of $1,500 for the 11-inch iPad Pro and $1,800 for the 12.9-inch version. However, more recent reports suggest a more modest price increase of around $160 compared to current models, which would make the new OLED iPads more competitively priced.
In summary, Apple’s decision to switch to OLED displays for its iPad lineup is aimed at enhancing image quality while addressing some of the drawbacks of mini-LED technology. The initial OLED models are expected to be the 11-inch and 12.9-inch iPad Pro, set for release in the first half of 2024. While concerns about OLED-related issues like screen burn-in remain, Apple appears to be working on solutions. Pricing for the new OLED iPads is expected to be higher than current models but may be less drastic than initially anticipated.