Meta has launched AI Studio in the US, a tool that lets users create, share, and find AI characters. Announced in February 2023 and demoed in September, AI Studio uses Llama 3.1 to offer a creative and interactive platform.
Key Features:
- User-Friendly Creation: Available on the Instagram app and AI Studio website, users can design AI characters using various prompt templates or from scratch.
- Customization: Create AI chatbots for different purposes like cooking lessons, meme generation, or Instagram caption assistance.
- Personalization: Users can train AI to mimic their personality and keep these characters private or share them across Instagram, Messenger, WhatsApp, and the web.
To create an AI character, start a new message on Instagram and tap “Create an AI chat.” From there, users can personalize the AI character’s name, personality, tone, avatar, and tagline. Meta provides a detailed step-by-step guide with tips to help make the AI characters seem real.
Examples of AI Characters:
- Chef Marc Murphy: Offers local dining tips for travelers.
- Photographer Angel Barclay: Advises on selecting the perfect lens.
- Actor Rocky Kanaka: Provides personalized positive affirmations.
- Meme Creator Assistants vs. Agents: Helps manage work stress.
Meta is pushing hard for Instagram creator support. It says AI Studio presents content creators and influencers with the opportunity to extend their reach and enhance fan interaction. Influencer chatbots can quickly answer common direct message questions, share personal facts, and link to favorite brands or past content. Creators can customize their artificial stand-ins based on their existing Instagram content, topics to avoid, and preferred links. They can also manage auto-replies and decide who their AI responds to through the professional dashboard in the Instagram app.
Thankfully, responses from AI personas are clearly labeled as such for transparency. Meta says it has implemented policies and protections to ensure that interacting with AIs remains safe, fun, and helpful. The launch marks the first step in Meta’s vision of filling social media feeds with everything AI.
