Microsoft plans to introduce “recommendations” as ads for apps within the Windows 11 Start Menu, starting with a limited rollout to a small group of US Beta Channel Windows Insiders. While the tech giant has a history of incorporating ads into its operating systems, this move is met with frustration from users expecting improvements in functionality. Although users can opt out of these recommendations, the addition raises concerns about the prioritization of ad space over user experience enhancements.
The rollout highlights Microsoft’s iterative approach to testing new features with Windows Insiders, with the possibility of broader implementation in the future. However, initial feedback from users has been largely negative, indicating dissatisfaction with the inclusion of ads in the Start Menu.
Microsoft’s decision to focus on ad placement comes amidst its efforts to block third-party desktop customization tools, prompting criticism from open-source communities like KDE. As Microsoft solicits feedback from Beta Channel users, the move underscores the company’s strategy of leveraging user input to shape its product offerings.
Despite Microsoft’s emphasis on user feedback, the introduction of app recommendations in the Start Menu raises questions about the company’s priorities and its commitment to delivering an optimal user experience.
