The $80 price tag for GTA VI has sparked plenty of discussion among players. Take-Two CEO Strauss Zelnick has now addressed those concerns and defended the game’s base price.
Zelnick said Rockstar Games creates experiences that offer far more value than what players pay. He also believes GTA VI will be an “incredible bargain” because of its huge scale and long-term appeal.
The strong demand for the game also appears to support Take-Two’s confidence. The company has reported extremely strong pre-order numbers for GTA VI.
Industry analysts estimate that global pre-orders have already reached around $260 million. They also describe the campaign as the biggest opening they have seen for a game pre-order campaign.
GTA VI has been one of the most anticipated games in the world for years. The strong early demand suggests that many players are willing to pay the higher price to experience Rockstar’s next major release.
With the game’s launch approaching, the $80 price will remain a major talking point. However, Take-Two appears confident that GTA VI will justify the cost through its size, content, and long lifespan.
