With 465 million users, Twitter is one of the most popular social media sites in the world. More than 71 percent of their user base worldwide identify as men. It is clear why Twitter is regarded as a crucial social media platform given its sizable user base.
However, how do you expand your audience? Here are some ideas that may not have occurred to you, but they can be helpful.
How to get more Twitter followers.
Promote Twitter through other social media.
Brands typically dislike cross-marketing their profiles on other channels. However, this is mistake. Actually, after the audience has engaged with the brand content five to twelve times, 80 percent of sales typically take place.
Getting those on Instagram and Facebook over to your Twitter account can help you grow on the microblog because this can occur on many different platforms. Instagram is a vital social media channel for cross-promotion because of this.
Publish at Unusual Hours.
You might be losing out on a significant portion of your audience if your brand only publishes during business hours. Engagement on social media isn’t limited to work hours. When they are not at work, more users are active on the platform.
Therefore, brands need to break free from this office-hours mentality and create schedules that can operate throughout the day. You might need to hire someone to manage Twitter accounts at these times.
Utilizing a different audience by sending out guest tweets is an additional choice. Similar to how guest blogging functions, you sponsor content by using your brand voice on their account. Since Twitter doubled the number of characters available to users, this has become much more viable. While other brands will offer an exchange, some will charge for this.
One strategy to compete for followers on Twitter is to share videos from YouTube and other channels. The most popular social media platform is video, and analysts believe that within a few years, video will account for 50% of all internet usage.
Share other content.
A mainstay of Twitter management is sharing content from others within your niche. This could be their latest blog post, news from their company, or even just a simple nice message they’ve published. By using the share button, you can add to the conversation by giving your two cents or offering your congratulations.
Being controversial is one of the common ways brands gain significant followings. You can frequently gain a following if you express your views on significant social topics. Being excessively controversial, though, raises questions because it may result in a major decline in your following.
On Twitter, a lot of brands and individuals share content that was written by someone else. While this is the intended outcome, one of the finest methods to promote your own profile or brand is through fresh content. Sharing is excellent, but you should also aim to produce original content in your own brand voice.